Vector Software helps companies understand, anticipate and respond to customer requirements   Vector Software, Oracle certified partner, adopt as policy directives promoting Oracle solution customer relationship management (CRM-Customer Relationship Management). “The success of any business is based on respect of an old principle, but always topical: our client, our Master” says Ovidiu Oancea, Sales Manager at Vector Software.  “By promoting the Oracle CRM solution we want to come to support the mature companies that want a competitive advantage on the market through effective management of complex relationships with their customers, facilitating their interactions with existing customers and prospects across all communication channels”. Oracle Customer Relationship Management integrated solution is part of Oracle Applications eBusiness Suite and is an application suite that provides information on the flows of sales, marketing and service. Oracle CRM suite is built on an open architecture (open-source), which contributes to improving the quality of the information and, at the same time allows access to all key persons from the company to a common database. Oracle CRM contains over 50 specific applications to each stage of customer relationship management. Oracle CRM applications presents several major advantages in the sector of sales, marketing and service, including: - Detailed knowledge of customer and their behavior, creating a visible 360 on each client, reflected by complete data, the financial situation, demographic data, the preference for a certain category of products, marketing campaigns obvious attended, and a history of all its interactions with the company; - The registration data is flexible, allowing the recording of complete data about customers in different areas of interests, and the complex relationships between them; - Planning and effective executing of loyalty campaigns, through the use of powerful tools for modeling and segmentation of customers according to different criteria; - The possibility to register interactions with customers, and also the marketing campaigns through all channels (fax, telephone, direct mail, e-mail, portal, wireless); - Follow customers since they are prospects, and during the entire sales cycle, as their sales methodology; - Existence of a database with possible solutions to customer problems, ranked by degree of efficiency; - Automating planning of all steps to be taken to address problems highlighted by the client and assignment of tasks to the responsible agents for the relationship with the client; - Oracle CRM allow the access of the customers to an online service system, shorten the time to address the problems faced; - The existence of powerful analysis tools (Marketing Intelligence, Sales Intelligence, Service Intelligence) and Data Mining, which allow data reporting focused on the three streams of business and provide performance indicators useful to the management. Vector Software has the expertise needed to implement Oracle CRM solution in Romania, a successful collaboration in this way with it with Sensiblu, the largest drugstore chain in Romania. For Sensiblu, Oracle CRM solution contributes to an efficient management of the approximately one million customers, offering facilities for centralized tracking of customer personal information, their transaction history and the loyalty points, the interactions with Sensiblu also facilitates planning and execution a wide range of marketing campaigns.